The study is to analyze the impact of celebrities’ ratifications through advertisement in brand imaging on a common consumer. It is a sincere effort to understand the consumer perception for celebrity endorsement, to learn and understand its effectiveness and to know the benefits and drawbacks associated with celebrity endorsement. This study suggests how a celebrity can help a consumer in identification of a product. It also includes details about the consumer’s views about the use of celebrities in brand promotion by an organization. A survey was conducted to know the consumer’s perception and their thinking about the celebrity endorsements. A questionnaire has been drafted for the same, to understand the psyche of the cell phone customers to know their needs, expectations and their attitude toward a cell phone brand ambassador. On the basis of analysis of the result collected from the survey, we have drawn certain conclusions, which are clearly mentioned in detail in the later part of this project report. In a nutshell, this study will act as a useful tool for any management in selecting a suitable celebrity to endorse their product, according to the consumer’s likings.