International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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AN EMPIRICAL STUDY OF INDIAN CONSUMER BUYING BEHAVIOR OF FMCG PRODUCTS (WITH SPECIAL REFERENCE OF BATHING SOAP)

    2 Author(s):  PROF. MUDASIR AHAMED KHAN N,PROF. MAHAJABEEN

Vol -  10, Issue- 4 ,         Page(s) : 216 - 221  (2019 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Bathing soap are fast moving consumer goods that have seen a surge in their sales in the past few decades in India more and more people are opening up to the idea of experimenting and trying out newer bath soap. This study is attempt to cover the various factors that influence the buying decision of consumers who plan to purchase and or used bath soap. FMCG sector is the fourth largest sector in India touching everybody life’s in every day. The FMCG goods sector is vital contributor to India’s gross domestic products. The field of consumer behaviour is the study of individual, group, organization and the process is used to select, secure, use and dispose of products and services that satisfy their needs. The Indian market capitalization of bath soap industries is 70% of India’s population resident in rural area and 50% soaps are sold in rural market. To attain this objective, a survey was developed and administered across some part of Bangalore City.

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