International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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ANALYTICAL STUDY OF CUSTOMER SATISFACTION OF RELIANCE FRESH

    1 Author(s):  PAYUSH

Vol -  4, Issue- 2 ,         Page(s) : 468 - 474  (2013 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

One of the key challenges for Organizations are how they manage service quality, which holds a great importance to customer satisfaction. Therefore the role of the service quality in the success of organized retail businesses cannot be denied. It is vital for the retailer managers to have a good understanding on what exactly the customer wants. Expectations are well known to service marketers as most definitions of service quality revolve around “meeting or exceeding customer expectations”. Customers’ evaluation of the service quality that they receive is conceptualized as being influenced by their prior expectations. This section describes importance of service quality in those companies involved in organized retail , relationship b/w customer satisfaction and behavioral intention.

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