CONSUMER PERCEPTION OF IMPACT OF MALL CULTURE ON KIRANA BAZAR– A STUDY IN GWALIOR AND BHOPAL CITY (MADHYA PRADESH)
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Author(s):
JITENDRA SHRIVASTAVA, DR. A.K.MANDIL
Vol - 8, Issue- 6 ,
Page(s) : 249 - 263
(2017 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
The retail sector in Indian has seen a forceful transformation and rising since the last decade. until date it's being dominated by little and unorganized entrepreneurs like Khirana retailers, standalone stores, boutiques, ancient private corporation stores etc. However, with the growing world economic powers, new economic policies, FDI relaxations and distinctive selling ways the new quite retailers like lookingmalls tend to hook the shoppers even in Tier II and Tier III cities. Organized retail sector is growing at speedy speed, a lot of jobs ar being created, city plans have gotten modernised, and therefore the patron behavior too. whereas the transition is going on at world level in varied forms, the looking behavior of shopper is additionally doubtless to vary with the growing decisions and trends. looking in malls has become a significant leisure activity. during this state of affairs, the present study aims at analyzing the getting behavior of ‘shopping mall customers’ in Gwalior and Bhopal, Madhya Pradesh.
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