International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 279    Submit Your Rating     Cite This   Download        Certificate

CONSUMER PERCEPTION OF IMPACT OF MALL CULTURE ON KIRANA BAZAR– A STUDY IN GWALIOR AND BHOPAL CITY (MADHYA PRADESH)

    2 Author(s):  JITENDRA SHRIVASTAVA, DR. A.K.MANDIL

Vol -  8, Issue- 6 ,         Page(s) : 249 - 263  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The retail sector in Indian has seen a forceful transformation and rising since the last decade. until date it's being dominated by little and unorganized entrepreneurs like Khirana retailers, standalone stores, boutiques, ancient private corporation stores etc. However, with the growing world economic powers, new economic policies, FDI relaxations and distinctive selling ways the new quite retailers like lookingmalls tend to hook the shoppers even in Tier II and Tier III cities. Organized retail sector is growing at speedy speed, a lot of jobs ar being created, city plans have gotten modernised, and therefore the patron behavior too. whereas the transition is going on at world level in varied forms, the looking behavior of shopper is additionally doubtless to vary with the growing decisions and trends. looking in malls has become a significant leisure activity. during this state of affairs, the present study aims at analyzing the getting behavior of ‘shopping mall customers’ in Gwalior and Bhopal, Madhya Pradesh.

  1. Ahmed, Ajaz and Mayya, Sureshramana (2015), Buying Behaviour and Perceptions of the Customers of Shopping Malls: A Case Study of Manglore Region. Research Inventy: International Journal of Engineering and Science, Vol.5, Issue 9. Pp.11-15.
  2. Applebaum, William (1951), Studying Customer Behaviour in Retail Stores. Journal of Marketing, Oct 16.
  3. Dennis, Charles (2005), Why do People Shop Where They do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop. Chapter 3 in the book titled Objects of Desire: Consumer Behaviour in Shopping Centre Choices, Charles Dennis, Palgrave Macmillan Publishers.
  4. Dungarwal, S. Susil FRICS (Feb 19, 2016), Big Malls in Small Towns.[https://www.linkedin.com/pulse/big-malls-small-towns-susil-s-dungarwal-frics]
  5. Khare, Arpita (2011), Mall Shopping Behaviour of Indian Small Town Consumers. Journal of Retailing and Consumer Services, Vol.18(1).
  6. Neilsen Report (2014), 2014 State of the Shopping Centre. [file:///C:/Users/Student/Downloads/Nielsen-State-of-the-Shopping-Center-Report-May-2014.pdf]
  7. Sharma, R. Shivakumar (2012), Customer Attitude Towards Shopping Malls in Mumbai. International Journal of Trade and Commerce, Vol.1(2),pp.269-280.
  8. Taneja, Kanika (September, 2007), Mall Mania in India – Changing Consumer Shopping Habits. Dissertation submitted to the University of Nottingham of the Degree of MA in Management.
  9. www.ibef.org, (Sep, 02, 2016), India's retail market expected to double to US$ 3.6 trillion by 2020: report [http://www.ibef.org/news/indias-retail-market-expected-to-double-to-us-36-trillion-by-2020-report]
  10. Yaaminidevi S. (2013), A Study On The Consumer
  11. Behaviour towards Shopping Mall in Madurai City.
  12. International Research Journal of Business and Management – IRJBM, August Vol.1.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details