Rural market as such in recent years has certainly acquired major significance and also attracted attention of marketers. There has been a substantial increase in the purchasing power pattern of the rural communities and overall growth of economy has increased as nearly 68.84% population of India reside in 6, 38,000 villages. Rural marketing inculcates the process of promoting, pricing, developing and distributing rural specific services and products which in turn leads to exchange between rural and urban market which indeed satisfies consumer demand and in turn also achieves a firm’s objectives. With rapid pace of technology advancing in every sphere and aspects of economic, political, social, cultural life, distributing and expecting higher profits the focus certainly is tapping the rural markets. Rural areas are consuming large quantity of manufactured and industrial products due to green revolution. Thus in this way rural market offers opportunities necessarily in the form of large untapped market, increase in literacy level, increase in disposable income and large scope for penetration.