International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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AN OUTLINE TO MARKETING MANAGEMENT
1 Author(s): GAGAN BANSAL
Vol - 4, Issue- 2 , Page(s) : 101 - 104 (2013 ) DOI : https://doi.org/10.32804/IRJMST
We know that basic aim of all the business organizations is to earn the money, and profit is the one of main source of earning for them. The human being is performing the business activities since ages to earn the money but in today’s world, the scenario has been changed. Now mere earning the profit is not only motive of today’s business but it wants enhanced productivity and enhanced profitability. And it is only possible through Marketing Management.