International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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FDI INVESTMENT AND INDIAN ECONOMY

    1 Author(s):  NEERAJ SHARMA

Vol -  4, Issue- 2 ,         Page(s) : 53 - 54  (2013 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Without understanding the complexity of Indian attitudes to authority and how they impact business, organisations doing business in India will struggle to implement change as quickly as necessary, and fail to harness the experience and value of its employees.Understanding the cultural differences which exist when doing business in India is only the first step. International organisations must also understand the what, why and how behind them to develop strategies to effectively cope with these cultural challenges.

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