International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY TO FIND OUT THE PERCEPTION OF THE CUSTOMERS ABOUT THE BRAND MAGGIE NOODLES AFTER THE MAGGIE CONTRAVERSY WITH REPECT TO PUNE URBAN AREA

    3 Author(s):  VAIBHAV SHAHAJI PATIL , DR. PRADIPKUMAR SINHA , DR. PARAG NARKHEDE

Vol -  6, Issue- 4 ,         Page(s) : 74 - 81  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Maggi is an international brand of seasonings, instant soups and noodles owned by Nestle since 1947. The original company was founded in Switzerland in 1872 by Julius Maggi. Popularity In India:- Maggi’s Instant Noodles are widely consumed in India and is a food of choice for millions.Maggi constitutes 20 percent of Nestle's (India) portfolio and India is Mag.gi's biggest market in the world," Maggi noodles are Nestle’s fastest selling food item in India, clocking around Rs 1500 crore in annual sales.(Source:- Firstpost.) In India and Malaysia, Maggi instant noodles were very popular; Nestle has 39% of the market in Malaysia, where "Maggi" is synonymous with instant noodles and had a 90% share in India.

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