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CUSTOMER ATTITUTE TOWARDS INDIAN TYRE INDUSTRY- A STUDY OF JK TYRES LIMITED
1
Author(s):
MS RENU GULIA
Vol - 5, Issue- 3 ,
Page(s) : 118 - 127
(2014 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
The tyre industry in India grew slowly until 1970's when there was a spurt of companies entering the market. The tyre industry has evolved from the more basic cross ply to the more sophisticated radar tyres. Nylon cords that impart low weight and additional strength to the tyres have also replaced cotton ply. This industry is also driven by agriculture and infrastructural activity that takes place in the region, as these to have an impact on the transport sector. In this research paper I have studied “Market Share of JK tyres in passenger car radial in whole INDIA.’’ JK tyres are manufactured by JK tyres ltd. In this competitive era of marketing where the satisfaction of customers towards the product has become first priority.
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