International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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INGREDIENTS OF EFFECTIVE ADVERTISING IN AN INDIAN CONTEXT

    2 Author(s):  MS. ARUNA SHARMA , MS.NEHA GUPTA

Vol -  4, Issue- 3 ,         Page(s) : 508 - 514  (2013 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This study is an attempt to understand that what goes into the making of an effective advertisement with focus on message strategy. Crafting an advertisement that entices potential consumers might seem difficult, but it's simpler than you think. The simpler the better, in fact. An ad sums up everything that is smart, innovative, and distinguished about your brand, and is almost indispensable in today's economic marketplace. What you say and how you say it in words, sounds or pictures can be vital to advertising success. An advertiser aims for his advertising to: • be noticed • be understood • stimulate action (such as an enquiry or visit to your store) • Achieve a sale.

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