International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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MARKETING STRATEGIES IN NEW DIGITAL ERA
1 Author(s): KUNAL KUMAR
Vol - 4, Issue- 2 , Page(s) : 496 - 502 (2013 ) DOI : https://doi.org/10.32804/IRJMST
Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.