International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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E-MARKETING: AN EYE TO SEE THE EMERGING BUSINESS WORLD
1 Author(s): SUNITA CHAUDHARY
Vol - 5, Issue- 1 , Page(s) : 107 - 128 (2014 ) DOI : https://doi.org/10.32804/IRJMST
Internet marketing also known as web marketing, online marketing, or e-marketing is referred to as the marketing (generally promotion) of products or services over the Internet. I -Marketing is used as an abbreviated form for Internet Marketing. Very simply, e-marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.