International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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IMPACT OF ADVERTISEMENT: A STUDY ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO BHAGALPUR CITY

    1 Author(s):  DR. QUAZI MD. KAMRAN

Vol -  11, Issue- 3 ,         Page(s) : 47 - 52  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Advertisement has been utilized for a long time to impact the purchasing practices of the customers. Commercials are useful in making the mindfulness and discernment among the clients of corrective items; both of these factors are deadly mix to impact the purchasing practices of the buyers. This specific exploration was directed on the youthful male or female who utilize various brands to check the impact of promotion on their buying behaviour while making the mindfulness and building the discernments.

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