International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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PRODUCT IDEATION - A PART OF CREATIVE PROBLEM SOLVING

    1 Author(s):  SUNIL PUNJABI

Vol -  11, Issue- 9 ,         Page(s) : 61 - 66  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Creative ideation for resolving problems is one of the key skills that need to be developed by employees in any organization. An organization may need to solve problems of various types and over the years, many techniques of ideation that help in solving problems creatively for the organization have been developed. In fact, Puccio (2017) asserts that it is due to creativity that we have seen the progress that we have. Although Valentine, Belski, & Hamilton (2017) have shown that sometimes ideation techniques may impede effective ideation, these techniques allow the organization to arrive at alternatives, which may be missed out during the normal course of operations (Belski et al, 2015).

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