Packaging perform a central role as a medium in the marketing mix the character of new product ,in promotional companies as a pricing pattern and as a tool to create shelf impact, packaging is usually considered as the most almost from advertising at very crucial point of entire in journey of purchasing the pain of purchase. the research paper on the impact of packaging on the consumer behavior towards soap and detergent product particularly in vindhya region. this study the effect of packaging on consumer buying decision in vindhya region people ,finding from the study show that there is no significant impact of packaging on consumer buying decision with respect to gender. the result of this paper indicate that vindhya region people attract the packaging product but their buying behavior soap and detergent product on basis of traditional belief packaging not effect to purchase decision to consumer.