International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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DIGITAL MARKETING – NEW VISTAS FOR MARKETING STRATEGY

    1 Author(s):  DR. PRIYAMEET KAUR KEER

Vol -  11, Issue- 7 ,         Page(s) : 81 - 87  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In this world of digitisation, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital marketing. It is changing and growing continuously. It’s no secret that the world of digital marketing is constantly in a state of change. What works currently might be completely outdated tomorrow. In order to keep up the pace with the technological advancement of the latest age and enhance your business growth, you must integrate your marketing activities with the growing digital marketing trend.

1) References [1]Chaffey D, E-business & e-Commerce Management- Strategy, Implementation and Practice Pearson Education, Paris, 2011, 72-79
 [2]Chaffey D & Smith P, E-Marketing Excellence: Planning and Optimizing Your Digital Marketing, Routledge. Fourth Edition, 2008, 580-593 
[3]Waghmare GT, E-Commerce, A Business Review and Future Prospects in Indian Business. Internet, Marketing in India. Indian Streams Research Journal, 2(5), 2012, 14.
 [4]Gangeshwer DK, E-Commerce or Internet Marketing: A Business Review from Indian Context”, International Journal of - and e- Service, Science and Technology.
Books : 
1.Digital Marketing : Strategy ,Implementation& practice , Dave Chaffey & Fiona EllisChadwick .
2. Social Media Bible : Tactics, Tools, & strategies for Engaging the digital Generation .
Newspaper Article:
1. Tools to Succed in today’s era- Digital Marketing , Dr.Priyameet Kaur Keer, The -Hitavada, Nagpur Edition , pg no7 : 07.04.2020.

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