1) References [1]Chaffey D, E-business & e-Commerce Management- Strategy, Implementation and Practice Pearson Education, Paris, 2011, 72-79
[2]Chaffey D & Smith P, E-Marketing Excellence: Planning and Optimizing Your Digital Marketing, Routledge. Fourth Edition, 2008, 580-593
[3]Waghmare GT, E-Commerce, A Business Review and Future Prospects in Indian Business. Internet, Marketing in India. Indian Streams Research Journal, 2(5), 2012, 14.
[4]Gangeshwer DK, E-Commerce or Internet Marketing: A Business Review from Indian Context”, International Journal of - and e- Service, Science and Technology.
Books :
1.Digital Marketing : Strategy ,Implementation& practice , Dave Chaffey & Fiona EllisChadwick .
2. Social Media Bible : Tactics, Tools, & strategies for Engaging the digital Generation .
Newspaper Article:
1. Tools to Succed in today’s era- Digital Marketing , Dr.Priyameet Kaur Keer, The -Hitavada, Nagpur Edition , pg no7 : 07.04.2020.