International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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LEVERAGING ON DIMENSIONS OF NATIONAL CULTURE: A STRATEGIC HUMAN RESOURCE TOOL

    2 Author(s):  SOUGATA MAJUMDER,ABHISHEK BHATTACHARYA

Vol -  11, Issue- 3 ,         Page(s) : 11 - 18  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

With increasing globalization, business activities are transcending national boundaries. Multinational corporations are agents of such globalized business and catalyze cross border commercial and industrial ventures. Dealing with different nations thus obviates exposure to different national cultures and managing the complexity arising out of the multiplicity of cultures. Thus operations of multinational corporations in different nations, in essence hinge on compatibility of the operations with national cultures. National culture has certain distinguishing dimensions as professed by scholars like Hofstede, Perlmutter and Trompenaar & Hampden-Turner. An understanding of these dimensions and the relations in between them will help the multinational corporations to monitor and assess their macro environments and formulate and execute successful and appropriate business strategies. This paper aims to critically examine the correlation between the different dimensions of national culture as identified by Hofstede and to interpret the observations so that the findings may pave the way for successful formulation and implementation of strategic decisions by multinational corporations

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