International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 134    Submit Your Rating     Cite This   Download        Certificate

FACTORS INFLUENCING THE PURCHASE DECISION OF REFRIGERATOR

    1 Author(s):  K. SIVAKUMAR

Vol -  6, Issue- 1 ,         Page(s) : 327 - 331  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Consumer behaviour is the process whereby individuals decide what, when, how and from whom to purchase goods and services (Walters and Paul, 1970). Buyer behaviour may be viewed as an orderly process whereby the individual interacts with his environment for the purpose of making market decisions on products and services. It is time now to tie together some of the points and describe the process which consumers go through when making purchase decisions. The main aim of the study is to examine the factors that influencing the purchase decision of refrigerator with special focus to academicians. Respondents’ opinions were collected among 377 samples and necessary statistical tools were applied to find out the results.

Yong Zhang., “Chinese Consumers' Evaluation of Foreign Products: The Influence of Culture, Product Types”, European Journal of Marketing, 30.12 1996.
Thomson, Elizabeth., “Look Who's Talking: Family Communication During Purchase Decisions”, International Journal of Advertising & Marketing to Children, 5.1, Oct 2003.
Hill. T., Smith, N., and Mann, M., “Role of Efficacy Expectation in Predicting the Decision Use Advanced Technologies: The Case of Computers”, Journal of Applied Psychology. 72.2 1987.
Webster.W and Y. Wind, “Organizational Buyer Behaviour”, New Delhi: Prentice Hall of India, 1972.
Webster, Frederick,F. “Marketing for managers”, Marketing Principles : The Management Process, 1974, pp.19.
William O Bearden and Michael J Etzel, “Reference Group Influence or Product and Brand Purchase Decision”, Journal of Consumer Research 9, 1982.
Seema Gupta and D. S.  Chundawat., “Family and Social Influences in Buying Decision Making”, MIMS  Journal  , July  - December  2002.
Walters, C. Glen and Gordon W.Paul, “Consumer Behaviour, An Integrated Framework”, Homewood: Richard D.Irwin,1970.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details