ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST



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MARKETIG OF MOSQUITO REPELLENTS (A STUDY ON CONSUMERS AT TIRUPATTUR-TAMIL NADU)

    1 Author(s):  DR. S. RAMALINGAM

Vol -  11, Issue- 1 ,         Page(s) : 39 - 46  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Mosquitoes are one of the deadliest animals in the world. Their ability to carry and spread disease to humans causes millions of deaths every year. Mosquito repellents are most commonly used in Tirupattur. Now a days it’s used has increased because of malaria, dengue and yellow fever. There are many types of repellents including Net, Coils, Sprays, Liquid ect., The aim of marketing is to meet and satisfy the target customers’ needs and wants. This study investigates the purchase behavior of consumers of mosquito repellents in Tirupattur. Demographic factors like gender, age, income, education, occupation, inside the family, outside the family, marital status also influence the purchase behavior of consumers of mosquito repellents. Data were collected using structured questionnaires. The sample size of the area of study was analyzed by tools selected for the study, and 300 respondents were randomly selected from the town. Data were analyzed using average and simple percentage. In this analysis, it is found that both male and female consumers of Tirupatur town almost equally liked liquid destroyer and coil.

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