Books
Hedges A. (1998), “Testing to Destruction”, book first published in 1974; New Edition Published by IPA. [In Text Citation: Hedges,1998]
Levitt T. (1969), The Marketing Mode, McGraw Hill Publishing House, New York. [In Text Citation: Levitt,1969]
Journals
Kotwal, N., Gupta, N. and Devi, A. (2008), “Impact of T.V Advertisements on Buying Pattern of Adolescent Girls”, Journal of Social Sciences, Vol. 16 (1), 51-55.
Singh, S. and Kaur, J.P. (2011), “The Impact of Advertisements on Children and Their Parents’ Buying Behaviour: An Analytical Study”, IUP Journal of Marketing Management, Vol.10 (3), 18-41
Daud, U., Farooq, U. and Anwar, F. (2011), “Impact of Advertisement on the Lifestyle of Pakistani Youth”, Interdisciplinary Journal of Research in Business, Vol. 1 (7), 39-44
Kaur, A. and Medury, Y. (2011), “Impact of the Internet on Teenagers' Influence on Family Purchases”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 12 (1), 27 – 38
Sharma S., Mann P. and Gupta P. (2011), “A Comparative Study between the Advertising Effectiveness of Tata Docomo and Vodafone Mobile Services”, Effulgence, Vol. 9
Huang, L., Mehta, K. and Wong, L.M. (2012), “Television Food Advertising in Singapore: The Nature and Extent of Children’s Exposure”, Journal of Health Promotional International, Vol. 2, 187-196
Mann, P., Sharma, S. and Dhingra, N. (2012), “Role and Influence of Children in Buying Children’s Apparel”, Pacific Business Review International, Vol. 4 (3), 45-50
Parreno, J.M., Blas, S.S., Mafe, C.R. and Manzano, J.A. (2013), “Key Factors of Teenagers’ Mobile Advertising Acceptance”, Industrial Management & Data Systems, Vol. 113 (5), 732-749
Pabalkar, V. and Balgaokar, V. (2014), “The Effects of Advertising on Youth” International Journal of Management, Vol.5 (6), 63-70
Martini, E. and Widaningsih, S. (2015), “Effect of Online Advertising towards Online Attitude of Adolescents in Indonesia”, International Journal of Science and Research, Vol. 4 (12), 733-736.
Thapa G. (2015), “Media and Advertising Preferences of Nepalese Audiences”, Journal of Advanced Academic Research, Vol. 2 (1), 83-91
Shabbir, M.S. (2016) “The Impact of Advertisement on Buying Behavior of the Children”,
Arabian J Bus Management Review, Vol. (6), 220-230.
John C. and Sengottuvelu C. (2017), “Television Advertisement: Children's Purchase Preferences of Confectionery Products”, SCMS Journal of Indian Management, Vol. 14 (3), 78-86
Kumar, V. and Mehrotra, S. (2018), “Print vs. Online Advertising: Impact on Buying Behavior of Youth”, Global Media Journal, Vol. 16 (31), 1-3
Jain, G., Rakesh, S. and Chaturvedi, K.R. (2018), “Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth”, International Journal of E-Business Research, Vol. 14 (2), 87-101
Websites
Zenith Optimedia, https://www.zenithusa.com/wp-content/uploads/2017/05/Adspend-forecasts-March-2017-executive-summary.pdf
Subramaniam, P. (2014), “Impact of Online Advertising on Children and Their Views-An Empirical Research”, SSRN Electronic Journal, https://ssrn.com/abstract=2467577
Koshy L. and Manohar S.J. (2017), “Attitude towards Cosmetic Products Advertisements in Television among Youth”, SSRN Electronic Journal, https://ssrn.com/abstract= 2970382 or http://dx.doi.org/10.2139/ssrn.2970382