International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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ETHICS IN ADVERTISEMENT IN INDIA : A CONCEPTUAL STUDY

    1 Author(s):  DR. DEBAJYOTI DAS GUPTA

Vol -  10, Issue- 11 ,         Page(s) : 17 - 31  (2019 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

After Globalization & Liberalization Indian consumers are being exposed to variety of advertisements from across the world. It is painfully observed that misleading advertisements, false promises & claims, surrogate advertisements have been aired in different media channels. It is academically important to study ethics in advertisements in India.

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