International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 166    Submit Your Rating     Cite This   Download        Certificate

ACCESS TO MARKET INFORMATION: IMPORTANT DETERMINANT OF MARKET CHANNEL CHOICE BY GREENHOUSE VEGETABLE FARMERS

    2 Author(s):  ANURADHA ATTREE , DR. A V NAGESWARA RAO

Vol -  10, Issue- 3 ,         Page(s) : 59 - 68  (2019 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Access to market information plays very important role in farmer’s market oriented decisions. Precise information is likely to cause market success and greater access to knowledge about markets is a key element in the efforts of breaking the cycle of poverty. This study describes the vegetable marketing distribution channel in Delhi Non Capital Region, India (popularly know as Delhi NCR). It also quantifies the magnitude and direction of the effect of market information access on the choice of marketing channel by greenhouse vegetable farmers using the Multinomial regression analysis. A total of 105 vegetable farmers having greenhouses participated in the survey. Data collected was analyzed by applying Multinomial regression. Results indicate that there are five main channels of distribution comprising of producer, wholesaler, retailer, village collector and finally consumer. This piece of work was carried out to understand the importance of determinants affecting market channel choice amongst farmers growing vegetables in greenhouses. The study observed that source of market information, type of market information and medium of market information accessed were found to be important and statistically significant along with other determinants viz. cold storage and market chosen for selling produce.

• Coase, R.H. (1937). The nature of the firm. Economica 4, 386–405.
Coase, RH, (1960). The problem of social cost. Journal of Law and Economics 3(October), 1–44.

• Delgado, C. (1999). Sources of growth in smallholder agriculture in sub-Saharan Africa: The role of vertical integration of smallholders with processors and marketers of high value-added items. Agrekon 38(S1), 165–89.
• 
Department for International Development (DFID). (2005).
• “Making Market Systems Work Better for the Poor (M4P)”. Paper presented at ADB-DFID ‘learning event’ ADB Headquarters. Manila, Filipinas, February. http://www.markets4poor.org/m4p/dmdocuments/discussion_paper_No_9_final.pdf
• Department for International Development (DFID). (2005). Growth and Poverty Reduction: The Role of Agriculture. London: DFID.
• Ferrand, D., Gibson A., Scott, H. (2004). Making Markets Work for the Poor: An Objective and an Approach for Governments and Development Agencies. United Kingdom: Department for International Development.
• Dorward A, Kydd J, Poulton C. (1998). Smallholder Cash Crop Production Under Market Liberalisation: A New Institutional Economics Perspective. CAB International, Wallingford, UK. p. 280.

• Holloway, G, Nicholson, C, Delgado, C, Staal, S & Ehui, S. (2000). Agro-industrialization through institutional innovation, transaction costs, cooperatives and milk market development in the East African Highlands. Agricultural Economics 23(3), 279–88.

• Shepherd, A. (1997). Market Information Services: Theory and Practice. FAO (Food and Agriculture Organization), Rome.

• Stiglitz, J.E. (1988). Economic organization, information and development. In Chenery, H & Srinivasan (Eds), Handbook of Development Economics, Vol. 1, Chapter 5, Elsevier Science, Amsterdam.
• Tracey-White, J. (2003). “Planning and Designing Rural Markets”. Marketing Extension Guide No. 4. Rome, Food and Agriculture Organization (FAO).

• Pingali, P, Meijer, M & Khwaja, Y. (2005). Commercializing small farms: Reducing transaction costs. www.ifpri.org/events/seminars/SmallFarms/ Accessed 10 October 2007.

• Hussain, Athar. (2003). “Lessons of Transition for Understanding the Functioning of Markets”.  MMW4P Inception Report, Hanoi

• Lyon, F. (2004). “Trust, Networks and Norms: The Creation of Social Capital in Agricultural Economies in Ghana.” World Development 28(4) 663-681. 

• Freeman HA, Silim S.S (2001). Commercialisation of Smallholder Irrigation: The Case of Horticultural crops in Semi-arid Areas of Eastern Kenya. in H. Sally and C.L. Abernethy (eds.)
• Private Irrigation in Sub- Saharan Africa: Proceedings of Regional Seminar on Private Sector Participation an Irrigation Expansion in sub-Saharan Africa, 22-26 October, Accra, Ghana. IWMI, FAO and CTA.

• Jayne TS, Govereh J, Mwanaumo A, Nyoro JK, Chapoto A. (2002). False Promise or False Premise? The Experience of Food and Input Market Reform in Eastern and Southern Africa. World Dev., 30 (11): 1967-1985.

• Kherallah M, Kirsten J.F. (2002). The New Institutional Economics: Applications for Agricultural Policy Research in Developing Countries. Agrekon 41 (2): 111-134.

• Gujarati, D. (1992). Essentials of Econometrics.New York: MacGraw-Hill.
• Pundo, M.O. and Fraser, G.C.G. (2006) Multinomial logit analysis of household cooking fuel choice in rural Kenya: The case of Kisumu district. Agrekon, 45(1), 24-37. 

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details