ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST



Don’t waste efforts in publishing without DOI. Get proper indexation and citation to the article by publishing it with a journal that is assigning DOI to your work

**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 17    Submit Your Rating     Cite This   Download        Certificate

FACTORS AFFECTING MARKETING CHANNEL CHOICE IN AGRIBUSINESS: A SELECTIVE REVIEW OF LITERATURE

    2 Author(s):  ANURADHA ATTREE , DR. A V NAGESWARA RAO

Vol -  10, Issue- 3 ,         Page(s) : 46 - 58  (2019 ) DOI : https://doi.org/10.32804/

Abstract

Agriculture still remains the main source of sustenance of livelihood of many people and there is potential for substantial upgradation in socio-economic status of farmers as transition in agriculture is accompanied by globalization of market, adoption of new technology and expansion of government policies designed to support agriculture. Despite of all these developmental factors that could potentially add on to agricultural growth, farmers are not able to get expected result due to various marketing constraints. These marketing constraints are observed in terms of factors determining choice of market channels by the farmers to sell their produce. These factors may be categorized as institutional, technical and personal. Present study focuses on a review of recent literature that covers influencing choice of market channels by agricultural farmers.

• Biao Zhang, Zetian Fu, Jieqiong Wang, Xiaolin Tang, Yousen Zhao and Lingxian Zhang. 2017. Effect of householder characteristics, production, sales and safety awareness on farmers’ choice of vegetable marketing channels in Beijing, China. British Food Journal, Vol. 119 Issue: 6, pp.1216-1231, https://doi.org/10.1108/BFJ-08-2016-0378
• Ensminger, J. 1992. Making a market: The Institutional transformation of an African society. Cambridge University Press, New York.
• Geoffrey, Sigei K et. al. 2013. Determinants of Market Participation among Small-Scale Pineapple Farmers in Kericho County, Kenya. Journal of Economics and Sustainable Development. 4:19, 59-66.
• Gujarati, D. (2005). Basic econometrics (4th ed.). New Delhi, India: Tata McGrawHill.
• Ismail, M, Kavoi, M.M and B. K. Eric. 2013. Factors influencing the choice of supermarket channel by smallholder vegetable farmer suppliers in Nairobi and Kiambu counties, Kenya. Journal of Agricultural Economics and Development. 2:9, 333-334.
• Jaffee, S. 1995. Transaction costs, risks and the organization of private sector food commodity systems. In: Jafee, S. and Morton, J. (eds.) Marketing Africa’s High Value Foods, Iowa, USA: Kendall/ Hunt Publishing Company:21-62.
• Jari, B. and Fraser G. C. G. 2013. Analysis of institutional and technical factors influencing agricultural marketing amongst smallholder farmers in the Kat River Valley, Eastern Cape Province, South Africa. African Journal of Agricultural Marketing. 1, 16-23.
• Key, N., Sadoulet, E. and de Janvry, A. 2000. Transaction costs and agricultural household supply response. American Journal of Agricultural Economics, 82(1): 245-59.
• Kherallah M, Kirsten J (2001). The New Institutional Economics: Applications for agricultural policy research in developing countries. Markets and Structural Studies Division, Discussion paper No. 41, Int. Food Policy Research Institute Washington D.C.
• Kherallah, M. and Minot, N. 2001. Impact of Agricultural Market Reforms on Smallholder Farmers in Benin and Malawi. IFPRI Collaborative Research Project. International Food Policy Research Institute, Washington DC.
• LeRoux, M., Schmit, T., Roth, M., and Streeter, D. 2010. Evaluating marketing channel options for small-scale fruit and vegetable producers. Renewable Agriculture and Food Systems, 25(1), 16-23. doi: 10.1017/S1742170509990275
• North, D. 1990. Institutions, institutional change and economic performance, Cambridge University Press, Cambridge.
• Ntimbaa, Gilbert Jossam and Akyoob, Adam Meshack. 2017. Factors influencing choice decision for marketing channels by Coffee farmers in Karagwe District, Tanzania. Global Journal of Biology, Agriculture and Health Sciences. Vol.6 (2): 1-10.
• Nyaga, John, Rose, N Nyikal and Busienei. 2016. Paper submitted for oral presentation of the African Association of Agricultural Economists (5th CAAAE) to be held at the United Nations Conference Centre, Addis Ababa, Ethiopia, September 23-26, 2016.
• Ogunley, K. Y. and Oladeji, J. O. 2007. Choice of Cocoa market channels among Cocoa farmers in ILA Local Government Area of Osun State, Nigeria. Middle East J. Sci. Res. 1(1):14-20.
• Panda, Rajeev Kumar and Sreekumar. 2012. Marketing Channel Choice and Marketing Efficiency Assessment in Agribusiness. Journal of International Food and Agribusiness Marketing. 24:3, 213-30.
• Penny, D. H. 1969. The economics of peasant agriculture: the Indonesian case. In Clifton R. Wharton, Jr., ed. Subsistence agriculture and economic development. Chicago, Illinois, Aldine Publishing Company.
• Rifin, Amzul, Suprehatin, Suryana, Rita Nurmalina and Akbar, Indra Dilana. Marketing Channel Choice of Cocoa Farmers in Madiun Regency, East Java, Indonesia. International Conference on Agricultural Economists. 29 May, 2015. Milan, Italy.
• Mabuza, M. L., Ortmann, G. F. and Wale, E. Determinants of farmers’ participation in Oyster mushroom production in Swaziland: Implications for promoting a non-conventional agricultural enterprise. Agrekon. Vol. 51, Iss. 4, 2012.
• Machethe, C. L. 2004. Agriculture and poverty in South Africa: can agriculture reduce poverty? Online http://cfapp1-docs-public.undp.org/eo/evaldocs1/sfcle/eodoc357114047.pdf. Accessed: 09-04-07.
• Martey, Edward, et. al. 2012. Does Access to Market Information Determine the Choice of Marketing Channel among Smallholder Yam Farmers in the Brong Ahafo Region of Ghana? A Multinomial Logit Regression Analysis. Journal of Economic and Sustainable Development. 3:12, 18-28.
• Martínez-Carrasco Pleite, F. 2004. “Selection of marketing channels by intensive horticultural crop growers in Almería.” Spanish Journal of Agricultural Research. 2 (1) : 27-33.
• Mather, C. 2005. SMEs in South Africa’s food processing complex. Working paper 3. Online: http://www.tips.org.za/node/394. Accessed: 17-05-07.
• Matsane, S. H. and Oyekale, A. S. 2014. Factors affecting marketing of vegetables among small scale farmers in Mahikeng Local Municipality, North West Province, South Africa. Mediterranean Journal of Social Sciences. 5:20, 390-97.
• Mojaverian, S M, Rasouli, F. and Hosseini-Yekani, S. A. 2014. Citrus marketing channel strategy and its determinants in Mazandaran province of Iran: an application of Nested Logit Model. Journal of Agricultural Science and Technology. 16, 1469-1479.
• Mburu, L.M., J. W. Wakhungu and K.M. Gitu. 2007. Determinants of smallholder dairy farmers' adoption of various milk marketing channels in Kenya highlands. Livestock Research for Rural Development 19 (9) 2007, Nairobi, Kenya
• Mmbando, F.E., Wale, E., Baiyegunhi, L.J.S. and Darroch, M.A.G. 2016. The Choice of Marketing Channel by Maize and Pigeonpea Smallholder Farmers: Evidence from the Northern and Eastern Zones of Tanzania, Agrekon, 55:3, 254-277, DOI: 10.1080/03031853.2016.1203803
• Singh, Dhiraj K. 2018. Determinants of dairy farmers’ choice of marketing channels in Bihar, India. Agricultural Economics Research Review 2018, 31 (1), 149-155. DOI: 10.5958/0974-0279.2018.00015.0
• Shewaye Abera. 2016. Econometric Analysis of Factors Affecting Haricot Bean Market Outlet Choices in Misrak Badawacho District, Ethiopia. International Journal of Research Studies in Agricultural Sciences (IJRSAS). Volume 2, Issue 9, , PP 6-12 ISSN 2454-6224 http://dx.doi.org/10.20431/2454-6224.0209002
• Soe, Win Pa Pa, Moritaka, Masahiro and Fukuda, Susumu. 2015. An Analysis of the Factors Influencing Marketing Channel Choice by Paddy Rice Farmers in Myanmar. Journal of Faculty of Agriculture. Kyushu University. 60(2), 535 – 542.
• Stamm, A., Jost, C., Kreiss, C., Meier, K., Pfister, M., Schukat, P., & Speck, H. A. 2006. Strengthening value chains in Sri Lanka’s agribusiness: A way to reconcile competitiveness with socially inclusive growth. The German Development Institute (DIE) Studies, Research Report 15.
• T. Shiimi, P.R. Taljaard and H. Jordaan. 2012. Transaction costs and cattle farmers’ choice of marketing channel in North-Central Namibia, Agrekon, 51:1, 42-58, DOI: 10.1080/03031853.2012.649543
• Tsourgiannis, L., A. Errington and J. Eddisson. 2002. Marketing Strategies of Agricultural Producers in Objective One Greek Regions: The Factors Affecting the Selection of Marketing Channels of Sheep and Goat Producers” School of Geography, University of Plymouth, UK.
• Wojciech, J. F., A. Timothy and B. Abdulbaki. 2003. “Marketing Portfolio Choices by Independent Peach Growers: An Application of the Polychotomous Selection Model”. Paper prepared for presentation at American Agricultural Economics Association Annual Meeting, Montreal, Canada. July 27 – 30.
• Woldie, Getachew A. and Nuppenau, E. A. 2009. Channel choice decision in the Ethiopian Banana markets: a transaction cost economics perspective. Journal of Economic Theory. 3(4): 80-90.
• Xaba, Bangime G and Masuku, Micah B. 2012.”Factors affecting the choice of marketing channel by vegetable farmers in Swaziland.”Sustainable Agriculture Research. 2: 112-23. Accessed 13 August, 2012. doi: 10.5539/sar.v2nlp112.
• Xianhui Geng. 2014. Chinese aquatic farmers' participation in modern marketing channels. British Food Journal, Vol. 116 Issue: 5, pp.780-791, https://doi.org/10.1108/BFJ-01-2013-0010
• Zivenge, Emmanuel and Karavina, Charles. 2012. Analysis of factors influencing market channel access by communal horticulture farmers in Chinamora District, Zimbabwe. 4:6, 147-150.

*Contents are provided by Authors of articles. Please contact us if you having any query.

Bank Details