ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST



Don’t waste efforts in publishing without DOI. Get proper indexation and citation to the article by publishing it with a journal that is assigning DOI to your work

**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 1    Submit Your Rating     Cite This            

A STUDY OF GREEN HRM STRATEGIES & PRACTICES USED BY E- RETAIL COMPANIES IN INDIA

    4 Author(s):  DR. POONAM GUPTA, MR. AMIT KUMAR, MS. SWATI JAIN ,MS. PALAK JAIN

Vol -  10, Issue- 2 ,         Page(s) : 15 - 29  (2019 ) DOI : https://doi.org/10.32804/

Abstract

Green HRM is an off-shoot of Green management philosophy, policies, and practices followed by a firm for Environment Management. Green HRM comprises all activities in areas concerning onboarding and acquisition of human resources, their induction, performance management, learning and development, and compensation and reward management. In the present study, an attempt has been made to study the use of various green HRM strategies in the four e-retail organisations i.e. Amazon India, Flipkart, Snapdeal, and Paytm mall. The result indicates that these organisations are encouraging the use of E-office procedures such as video conferencing, electronic record keeping etc. and the policy of recycle, reuse, and reduce. Organizations encourage employee's participation in conferences, seminars, and workshops on environmental sustainability and green environmental practices and train employees for creating awareness & imparting knowledge and skills about green environmental practices. These organizations promote E-recruitment and paperless interview and reward the employees for new innovative environmental initiatives.

1. Beard, C., & Rees, S. (2000). Green teams and the management of environmental change in a UK county council. Environmental Management and Health, 11 (1), 27 – 38.
2. Daily, B. F., & Huang, S. (2001). Achieving sustainability through attention to human resource factors in environmental management. International Journal of Operations & Production Management, 21, 1539-1552.
3. Collins, J., & Clark, K. D. (2003). Strategic human resource practices, top management team social networks, and firm performance: the role of human resource in creating organizational competitive advantage. Academy of Management Journal, 46, 740–51.
4. González-Benito, J., & González-Benito, O. (2006). A review of determinant factors of environmental proactivity. Business Strategy and the Environment, 15, 87–102.
5. Daily, B. F., Bishop, J., & Steiner, R. (2007). The mediating role of EMS teamwork as it pertains to HR factors and perceived environmental performance. Journal of Applied Business Research, 23, 95–109
6. Collier, J., & Esteban, R. (2007). Corporate social responsibility and employee commitment. Business Ethics: A European Review, 16, 19–33.
7. Research Methodology by R Paneerselvam (2008), Prentice- Hall of India Pvt. Ltd.
8. Daily, B. F., Bishop, J. W., & Govindarajulu, N. (2009). Conceptual model for organizational citizenship behavior directed toward the environment. Business & Society, 48, 243–256.
9. S. Ozen and F. Kusku, Corporate environmental citizenship variation in developing countries: An institutional framework, Journal of Business Ethics, 89(2), 2009, 297-313.
10. Harmon, J., Fairfield, K. D., & Wirtenberg, J. (2010). Missing an opportunity: HR leadership and sustainability. People & Strategy, 33, 16–21.
11. Muster, V., & Schrader, U. (2011). Green work-life balance: A new perspective for Green HRM. Zeitschrift Fur Personalforschung, 25, 140–156.
12. Dutta, S. (2012). Greening people: A strategic dimension. ZENITH: International Journal of Business Economics & Management Research, 2, 143–148.
13. Harvey, G., Williams, K., & Probert, J. (2012). Greening the airline pilot: HRM and the green performance of airlines in the UK. The International Journal of Human Resource Management, 23, 1-15.
14. Cherian, J., & Jacob, J. (2012). A study of Green HR practices and its effective implementation in the organization: A review. International Journal of Business and Management, 7, 25–33.
15. Marhatta, S., & Adhikari, S. (2013). Green HRM and sustainability. International eJournal of Ongoing Research in Management & IT. www.asmgroup.edu.in/incon/publication/incon13-hr-006pdf
16. Renwick, D. E., Redman, T. & Maguire, S. (2013). Green human resource management: a review and research agenda. International Journal of Management Reviews, 15 (1), 1–14.
17. Paille, P., Chen, Y., Boiral, O., & Jin, J. (2013). The impact of human resource management on environmental performance: An employee-level study. Journal of Business Ethics, 10, 1-16.
18. Shaikh, M. W. (2014). Green HRM, A Requirement of 21st Century. Abhinva Journal of Research in Commerce and Managemant, 122-127.
19. Opatha, H. H., & Arulrajah, A. A. (2014). Green Human Resource Management: Simplified general reflections. International Business Research, 7, 101–112.
20. R K Mishra, S. S. (2014). Green HRM: Innovative Approach in Indian Public Enterprises. World Review of Science, Technology and sustainable Development, 26-42.
21. Arulrajah, O. a. (2014). Green Human Management: Simplied General Reflections. International Business Research, 101-112.
22. Li Ma, Maolin Ye, (2015) The Role of Electronic Human Resource Management in contemporary Human Resource management, open Journal of Social Sciences, 71-78
23. Somaye Nazari, Mir Ali Sayyed Naghavi, (2015) A study of Electronics Human Resource Management at the Central Bank and Effectiveness of Human Resources Management System, European Journal of Research and Mangement, 290-299

*Contents are provided by Authors of articles. Please contact us if you having any query.

Bank Details