ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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Vol -  10, Issue- 2 ,         Page(s) : 15 - 29  (2019 ) DOI :


Green HRM is an off-shoot of Green management philosophy, policies, and practices followed by a firm for Environment Management. Green HRM comprises all activities in areas concerning onboarding and acquisition of human resources, their induction, performance management, learning and development, and compensation and reward management. In the present study, an attempt has been made to study the use of various green HRM strategies in the four e-retail organisations i.e. Amazon India, Flipkart, Snapdeal, and Paytm mall. The result indicates that these organisations are encouraging the use of E-office procedures such as video conferencing, electronic record keeping etc. and the policy of recycle, reuse, and reduce. Organizations encourage employee's participation in conferences, seminars, and workshops on environmental sustainability and green environmental practices and train employees for creating awareness & imparting knowledge and skills about green environmental practices. These organizations promote E-recruitment and paperless interview and reward the employees for new innovative environmental initiatives.

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