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A STUDY ON CONSUMERS’ PERCEPTION TOWARDS HYUNDAI CARS WITH SPECIAL REFERENCE TO TIRUPPUR CITY
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Author(s):
DR. K. VENKATACHALAM, M. SURUMBARKUZHALI
Vol - 9, Issue- 10 ,
Page(s) : 21 - 28
(2018 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
The ultimate aim of every business is to increase sales by finding out the factors that drive consumers’ buying decisions. Perception is the process of selecting, organizing, and interpreting or attaching meaning to events happening in environment. Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the second largest automobile manufacturer with seventeen per cent market share as of 2017 and 5.5 billion USD turn-over in India. The sample size used for the study is five hundred. Ten per cent of the population has been taken for the research as sample. The structured questionnaire was used to collect primary data. During the study it is found that Price plays an important role and influences the buying decision of consumers.
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