Kashmir is one of the most famous tourist destinations of India in the Himalayas. The Valley is filled with assorted rich tourism resources. For the sustainable use of these tourism resources, a proper tourism policy is requisite. Subsequently, the present study aims to examine government policy for the growth and development of tourism in Kashmir region; besides, the assessment of tourism potentials and tourist flow in Kashmir is added endeavor of the study. Desk research approach has been employed to accomplish to study objectives. According to the findings, ministry of tourism government of Jammu and Kashmir has framed a draft of tourism policy so far. The draft tourism policy constitutes developmental and promotional tactics forexisting and new forms of tourism, abiding the sustainable tourism approach, development of tourism infrastructure and human resource, ensuring safety and security, and encouraging tourism education within the state. Moreover, the state government is working hard to promote eco-tourism and offbeat tourist destinations in collaboration with several other concerned bodies. It has been observed that Kashmir valley is dotted with a number of tourist attractions and enables tour operators to rend diverse forms of tour packages to tourists.