|
EXTRINSIC AND INTRINSIC MILK ATTRIBUTES AND MILK TYPE: A STUDY IN HARYANA
2
Author(s):
DR. VINOD KUMAR BISHNOI, SANDEEP MUWAL
Vol - 8, Issue- 8 ,
Page(s) : 416 - 420
(2017 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
This study investigates the difference in consumer’s perceptions regarding the importance attached to milk attributes (intrinsic and extrinsic) depending upon the type of milk consumed i.e. raw and pasteurized milk. The article is based on 122 respondents from Hisar, Haryana. One-way analysis of variance indicated that consumer’s perceptions concerning the intrinsic and extrinsic milk attributes do not vary based on the type of milk consumed.Results revealed that both the raw and pasteurized milk’s consumers place equal importance to quality, taste, fat content, and price. Implications and directions for future research are also discussed.
- Ates, H.C. and Ceylan, M. (2010), “Effects of socio-economic factors on the consumption of milk, yoghurt, and cheese Insights from Turkey”, British Food Journal, Vol. 112 No. 3, pp. 234-250.
- Wiley, A.S. (2011), “Milk for “Growth”: Global and local meanings of milk consumption in China, India, and the United States”, Food and Foodways, Vol. 19 No.1-2, pp. 11-33.
- Harper, G.C. and Makatouni A. (2002), “Consumer perception of organic food production and farm animal welfare”, British Food Journal, Vol. 104 No. 3/4/5 pp. 287–299.
- Zanoli, R. and Naspetti, S. (2002), “Consumer motivations in the purchase of organic food: a means end approach”, British Food Journal, Vol. 104 No. 8, pp. 643-653.
- Fotopolous, C., Krystallis, A. and Ness, M. (2003), “Wine produced by organic grapes in Greece: Using means-end chains analysis to reveal organic buyers’ purchasing motives in comparison to the non-buyers”, Food Quality and Preference, Vol. 14 No. 7, pp. 549-566.
|