International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 320    Submit Your Rating     Cite This   Download        Certificate

BRANDING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR

    1 Author(s):  PROF. NEETU DEVI

Vol -  8, Issue- 7 ,         Page(s) : 294 - 298  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Marking is tremendously vital for any business. Among angles, for example, moment acknowledgment, it can genuinely tilt the customer choice solidly for an item. This is an unpredictable point that joins components of buyer brain science with the fundamentals of promoting. In attempting to put resources into the marking for your Startup and private venture, let us enable you to reply, how does marking sway shopper buy choices!

1. Aaker, D. A.,1991. ManagingBrandEquity: Capitalizing on theValue of a BrandName, TheFree Press, New York. 
2. AMA Dictionary. 2015. Consumer definition. [online]. Available on: https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=C 
3. Aggarwal, P., 2004. The Effects of Brand Relationship Norms on Consumer Attitudes and Behaviour. Journal of Consumer Research. Vol. 31. 2004. 87 – 101 p.[online]. Available on: http://www.chilleesys.com/scp/assets/aggarwal.pdf 
4. Babcanová, D., 2010. Proposal of Brand Building and Brand Management Methodology of Industrial Plants: Disertation Thesis, MTF STU, Bratislava. 
5. Chi, H, K., Yeh, H, R., Huang, M, W., 2008. The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention The Mediating Effect of Advertising Endorser, Retrieved October 20, 2015.
6. GfK, 2012. Podielslovenskýchvýrobkov v nákupných košíkoch domácností tvorí 54 percent. [online]. Available on: http://www.gfk.com/sk/news-and-events/News/Stranky/podiel-slovenskych-vyrobkov-v-nakupnych-kosikoch-domacnosti-tvori-54- percent.aspx
7. GfK, 2014. Identifikáciakrajinypôvodupotravín. [online]. Available on: http://www.kvalitaznasichregionov.sk/data/files/422_20150430-povodpotravin-na-sk-2hy-2014-final.pdf 
8. Hislop, M. 2001. An Overview of Branding and Brand Measurement for Online Marketers. Dynamic Logic's Branding, Vol. 101, pp. 1-22. Holt, D. B., 2015. Brands and Branding. Cultural Strategy Group. [online]Available onhttp://testconso.typepad.com/files/brands-and-brandingcsg2.pdf Jalilvand, 
9. M, R., Samiei, N., Mahdavinia, S, H., 2011. The Effect of Brand Equity Components on Purchase Intention, International Business and Mmanagement, 2 (2), 149-158. 
10. Kotler, Ph.,Keller, K. L., Koshy, A., Jha, M., 2013. Marketing Management: A South AsianPerspective, 14thEdition.Imprint PearsonEducation, 2013, 728 p.ISBN 9788131767160. Loken, B., Ahluwalia, R. And Houston, M. J., 2010. 
11. Brands and Brand Management. Contemporary Research Perspectives, Psychology Press, New York. Moisescu, O. I., 2009. The Importance of Brand Awareness in Consumers'Buying Decision and Perceived Risk Assessment. [online]. Available on: http://www.mnmk.ro/documents/2009/10_Moisescu_FFF.pdf 
12. Richardson, P. S., Jain, A.K., Dick, A., 1996. House Hold store Brand Proness:a framework. Journal of retailing, Volume 72 ,No 2, pp159-185. Shende, W. 2014. 
13. Analysis of Research in Consumer Behaviour of Automobile Passenger Car Customer. International Journal of Scientific and research Publications, Vol. 4, Issue 2, 1 – 8 p. [online] Available on: http://www.ijsrp.org/research-paper-0214/ijsrp-p2670.pdf 
14. Henrieta Hrablik Chovanová et al. / Procedia Economics and Finance 34 ( 2015 ) 615 – 621

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details