International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CONSUMER PERCEPTION- A STUDY ON ORGANISED VS UNORGANISED RETAIL FORMATS IN HARYANA

    2 Author(s):  PREETI, DR. M. K. KULSHRESHTHA

Vol -  9, Issue- 4 ,         Page(s) : 394 - 403  (2018 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Abstract:-Retailing is one in all the biggest sectors within the world economy associate degreed goes through a whole process introduce evolutionary of India. Retail is presently a flourishing sector of the Indian economy. The Indian Retail business has big at a fourteen.6% CAGR throughout FY07-12. This growth is directly attributable to the nascent Indian economy likewise as increase privately Final Consumption Expenditure (PFCE) and produce revolution in Indian peoples‟ consumption pattern. This tendency is anticipated to continue for a minimum of ensuing two-three decades, magnetizing vast attention from entrepreneurs, business heads, investors likewise as land homeowners and builders segments of the economy. Despite this growth, the Indian retail business is extremely fragmented, with the organized marketing still at an emerging stage that accounts for much less proportion than the unorganized marketing of the full Indian retail market. It’s calculable that organized marketing accounts for fewer than five-hitter of today’s market, however is anticipated to develop between14% to eighteen by 2015. Throughout FY07- twelve, the organized marketing in Republic of India has big at a CAGR of twenty six.4%; higher that the full growth of Indian marketing. the world is that the largest supply of employment when agriculture, and has deep access into rural Republic of India generating quite ten per cent of India’s GDP.

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