Abstract The consumer’s behaviour consists of acts, processes and social relationships which is exhibited by individuals groups and organization in searching obtainment, use of and consequent experience with product and services. Though similar, consumers are unique in themselves; they have needs and want which are varied and diverse from one another; and they have different consumption patterns and consumption behaviour. The way in which different people behave in a particular situation depends on various factors. These factors can be age, gender, income, education, taste and other factors. The behaviour of a consumer is influenced by these factors while involved in a purchase process. The factors that influence consumer behaviour can be classified into internal factors (individual’s factors) and external (environmental factors). The external factors do not influences the purchasing decision process of consumer directly. The study the focus on the different factors that influences consumer behaviour for selected FMCG product in rural hamirpur district of Himachal Pradesh.