Day by day with growing needs and importance, the buying behavior of consumer is changing rapidly. In the overall population, in this study, we divided the consumer groups in to three categories based on significant growth in recent years. The categories are upper class, middle class and below middle class based on their financial status. Consumer attitude also studied based on need, information search, and evolution of alternatives, purchase decision and purchase behavior. Improvements in educational attainments have invariably been accompanied by improvement in health and longevity of the population and in their economic well - being. Educated people are likely to be more productive and hence better off. They are also likely to contribute more to a country's economic growth.