International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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BRAND IMAGE DIFFERENTIAL AMONG PUBLIC ABOUT POLICE SERVICES:- A STUDY OF PUNJAB POLICE

    2 Author(s):  DR. APAR SINGH, KARAMPAUL SINGH

Vol -  8, Issue- 6 ,         Page(s) : 376 - 379  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This study aims to define the Brand image differential among public about the police services or police department. It seeks to study the difference between the image perceptions of police after call on 100 number helpline number and call on 100 number helpline number. To collect the data questionnaire had been developed on the brand personality factors (Sincerity, Excitement, Competence, sophistication and Ruggedness) and distributed among the public (Sample size 200). The data collected has been analyzed using SPSS software and for mean difference T-test used. The study provides an insight into which factors are more important when public receiving services of police department and calling on helpline number 100.

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