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STRATEGIC CSR A GUIDE TO DISTINCT CORPORATE UNIQUENESS AND COMPETITIVE ADVANTAGE: A CONCEPT PAPER
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Author(s):
DR. SMITA A.KUMBHAR
Vol - 9, Issue- 3 ,
Page(s) : 321 - 327
(2018 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
This paper highlights how CSR has formed a excellent distinctiveness of the corporate within the society, stakeholder, shareholders and government .In 21st century organization corporate have to contend with the entrant. Corporate have to please the stakeholders. Thus by classifying society’s necessity and altruistic it back to the society that has shaped the identity of the business. Companies need to recognize how they can amalgamate their big business strategy with the CSR strategy, and generate their identity among the competitors.
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