International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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TOURIST’S SATISFACTION IN HIMACHAL PRADESH- A COMPARATIVE STUDY

    2 Author(s):  KARAN THAKUR, MANISH KHANNA

Vol -  9, Issue- 4 ,         Page(s) : 317 - 322  (2018 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Tourism, basically, is an infrastructure based service product. The nature of the service marketed being highly intangible and perishable offers a limited scope for creating and maintaining the distinctive competitive edge. Effective marketing of tourism needs constant gearing up of infrastructure to international standards and presupposes its co-ordination with the tourism suppliers.

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