International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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PRIVATE BANKING IN INDIA-WITH SPECIAL REFERENCE TO HDFC
2 Author(s): DR. R. REENA, MS. SWETHA PARTHASARATHY
Vol - 9, Issue- 4 , Page(s) : 203 - 210 (2018 ) DOI : https://doi.org/10.32804/IRJMST
Offering a better customer experience in the densely banked areas even as they explore new territories is the tune of success behind HDFC bank. For fourth year in a row the Mumbai head Quartered Private sector bank has been adjudicated as the best bank in the 13th Business Today –KPMG study on India’s best banks. “We have Integrated Technology and Product Offering to Address Customer needs” says Mr.Pralay Mondal, Country head (Credit card and Two wheelers) HDFC.HDFC has identified that customer orientation is the norm of the day and are concentrating on the same.