International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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DIGITALIZATION IN FINANCIAL SERVICES
1 Author(s): DR. P. PRIYA
Vol - 9, Issue- 4 , Page(s) : 192 - 202 (2018 ) DOI : https://doi.org/10.32804/IRJMST
The rising influence of digital technology is changing the face of banking, while innovative platforms are bringing in a new breed of customer. No business is exempt from the wave of digitalization currently sweeping the global economy, and while the trend was mostly contained to the youth segment in years past, its influence has now extended much further afield. In banking, where new platforms have given rise to a new breed of customer, digital is the new frontier – although this isn’t to say that the human element has been removed from the experience.