International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON FARMERS ONLINE MARKETING OF AGRICULTURAL PRODUCTS WITH SPECIAL REFERENCE TO AGRICULTURAL MARKETING INFORMATION SYSTEM

    2 Author(s):  DR . J. MOHAN RAJ, S.A. VIKNESH KUMAR

Vol -  9, Issue- 4 ,         Page(s) : 136 - 140  (2018 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The information is played an important role in business activities. The farmer online marketing training program is the need of the hour to improve their standard of living in the society and practice to selling the products directly to its customers and exporting the products to other countries. It is an unique platform were government has to develop agricultural community in India. The major benefits of using the information system and informational technology to create values, reducing the cost, increasing the profit and to access the market information.

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