International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 112    Submit Your Rating     Cite This   Download        Certificate

IMPACT OF SOCIAL FACTORS ON INVESTMENT BEHAVIOUR OF WORKING WOMEN – A CASE STUDY OF HYDERABAD KARNATAKA REGION

    2 Author(s):  VEENA. M, DR. RAMESH O OLEKAR

Vol -  9, Issue- 4 ,         Page(s) : 68 - 88  (2018 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Investor behaviour is a hot cake in the academic community. The Investor behaviour is the process by which Investor tends to satisfy his/her needs by showing their choices. An in-depth review of literature has done to identify the factors influencing investment behaviour of investors in general. Among, few studies have examined the impact of these Social factors on investment behaviour of investors. And those studies revealed that social factors have significant influence on investment behaviour of investors. Comparatively (gender wise), most of the women were influenced by social factors. Hence, a study has taken up to examine the impact of Social factors on investment behaviour of working women exclusively at Hyderabad Karnataka Region of Karnataka. A descriptive study has been conducted with 480 samples selected based on convenient sampling method. The primary data has been collected with a structured, pretested questionnaire and the data collected were analysed through both descriptive and inferential statistics computed with the help of SPSS software. The study explored the fact that demographical factors have significant impact on the investment behaviour of working women.

  1. Dr. Mandeep Kaur and Tina Vohra,  “Understanding Individual Investors Behaviour- A review of Empirical Evidences”, Pacific Business review International, Volume 5, issue 6(December 2012)
  2. Prof. Gouri Prabhu and Prof. NM vechlekar “perception of Indian investors towards investment in mutual funds with special reference to MIP funds”, IOSR Journal of Economics and Finance PP 66-74
  3. R Suyam Praba,  “An empirical study on gender difference in the Investment pattern of retail Investors” Acme Intellects International Journal of Research in Management, Social Sciences & Technology, Volume 14, 2016
  4. Dr. R sellappan and Jamuna “investment attitude of women towards different sources of securities- A factor analysis Approach”, Global Journal of Management and Business Research Finance, Volume 13 issue 3
  5. Priyanka Pandey, “ A Study Of Gender Biasness In Investment Behavior Of Investor”, Golden Research Thoughts, Volume-3  Issue-11 May-2014
  6. Ambrose Jagongo And Vincent S. Mutswenje,  “A Survey Of The Factors Influencing Investment Decisions: The Case Of Individual Investors At The Nse”, International Journal Of Humanities And Social Science, Vol. 4 No. 4 [Special Issue – February 2014]
  7. V.K. Bhalla, “Investment Management”, S Chand Pulishing House
  8. “Research Methodology Methods and Techniques”, C.R Kothari, New age international Publishers 

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details