|
MOBILE BANKING: THE REVOLUTION IN DIGITALIZATION OF FINANCIAL SERVICES WITH SPECIAL REFERENCE TO STATE BANK OF INDIA
1
Author(s):
ANJALI DEVI
Vol - 9, Issue- 4 ,
Page(s) : 49 - 58
(2018 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
The banking scenario today is far removed from what it used to be ten or fifteen years back. Factors such as digitalization, proliferation of smart phones, and easier access to the internet have all combined to completely change the dynamics of banking in India. The internet has changed the way we search for information and shop for products. Especially Mobile technology is revolutionizing the global banking and payment industry across the world. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets. Banks are already investing in mobile technology and security, in developing Smartphone apps which are the significant innovation of mobile banking and also in improving the financial literacy of consumers.
- Al-Ashban, A.A. an d Burney, M.A. Customer adoption of tele-banking technology: the case of Saudi Arabia, International Journal of Bank Marketing, 19 (5), pp. 191-200,2001.
- Black, N. J., Lockett, A., Ennew, C., Winklhofer, H. and McKechnie, S. Modeling consumer choice of distribution channels: An illustration from financial services, International Journal of Bank Marketing, 20(4), pp.161- 173, 2002.
- Comninos, A., Esselaar, S., Ndiwalana, A. and Stork, C. Towards evidence-based ICT policy and regulation mobile banking the unbanked, http://externo.casafrica.es/aeo/pdf/englishoverview_part_2_09_aeo_09.pdf , 2008.
- Hayat Muhammad Aslam. Mobile payments : Will Colombo keep its leadership in South Asia?, http://sundaytimes.lk/090712/FinancialTimes/ft323.html, 2009.
- Karjaluoto, H., Mattila, M. and Pento, T. Factors underlying attitude formation towards online banking in Finland, International Journal of Bank Marketing, 20 (6), 261-272, 2002.
- Lyman, T.R., Pickens M. & Porteous D., “Regulating Transformational Branchless Banking: Mobile Phones and Other Technology to Increase Access to Finance”, In: Focus Note 43. Consultative Group to Assist the Poor (CGAP), Washington, DC, 2008.
- Mas, I., “Realizing the Potential of Branchless Banking: Challenges Ahead”, In: Focus Note 50. Consultancy Group to Assist the Poor (CGAP), Washington, D.C., 2008.
- Polatoglu, V.N. & Ekin, S., “An empirical investigation of the Turkish consumers’ acceptance of Internet banking services”, International Journal of Bank Marketing, 19 (4), 156-165, 2001
- Rao, G. R. & Prathima, K., “Online banking in India”, Mondaq Business Briefing, 11 April 2003.
- Sharma, Prerna & Singh, Preeti, “Users’ perception about mobile banking- with special reference to Indore &around”, Review of Business & Technology Research, Vol. 2, 1, pp. 1-5, 2009.
- Suoranta, M., “Adoption of mobile banking in Finland”, Jyväskylä Studies in Business and Economics, 28, 2003.
- Tiwari, Rajnish; Buse, Stephan and Herstatt, Cornelius (2007): Mobile Services in Banking Sector:The Role of Innovative Business Solutions in Generating CompetitiveAdvantage(http://www.tuharburg.de/tim/downloads/arbeitspapiere/Working_Paper_48.pdf) ,in: Proceedings of the International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, pp. 886–894.
- Vaidya (2011): “Emerging Trends on Functional Utilization of Mobile Banking in Developed Markets in Next 3-4 Years” (http://www.bizresearchpapers.com/22.%20Shripad-FINAL.pdf)
|