International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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NON PROFIT MARKETING
1 Author(s): PRATIBHA SINGH
Vol - 9, Issue- 3 , Page(s) : 263 - 265 (2018 ) DOI : https://doi.org/10.32804/IRJMST
Non Profit Marketing is now a very common term used in the field of marketing. It explains the ways non-profit organization market itself and it’s activities. It is however very different from the marketing activities undertaken by Profit making organization. The approach, mission and allocated budget is entirely different in two types of organizations. The paper explains all these aspects as well as the need of Non-profit marketing. Non Profit organization runs mostly on donations so it is very important to market the entity in the right way to attract donors and supporters.