International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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INNOVATIVE STRATEGIES OF STARTUP FIRMS IN INDIA - A STUDY ON ONLINE FOOD DELIVERY COMPANIES IN INDIA.
1 Author(s): DR.VIJAYA LAKSHMI KANTETI
Vol - 9, Issue- 3 , Page(s) : 17 - 23 (2018 ) DOI : https://doi.org/10.32804/IRJMST
The present study is a conceptual study made to understand the innovative strategies followed by online food delivery startup companies in India. These startup companies led by young Indians have been inspired to take up various challenges to address the concern areas of Indian consumers and extend them with various products and services at reasonable prices. Indian food delivery market is valued at 15 billion dollars and set for an exponential growth. Food delivery has become a very competitive market in India. The growth of online food ordering delivery platforms by mobile apps has made business men awake and take notice. The type of online delivery service models of four different companies like swiggy, zomato, food panda and Fassos are analysed and it is understood through the study that the future seems brighter for the online food industry, as India catches up with developed markets in terms of changing life styles