International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 134    Submit Your Rating     Cite This   Download        Certificate

INVESTIGATIONS ON INFLUENCE OF BROADCAST AND DIGITAL MEDIA TOWARDS ACCULTURATION

    1 Author(s):  T.SHYLAJA

Vol -  8, Issue- 5 ,         Page(s) : 183 - 187  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Exploration on impact of broadcast and digital media on acculturation of selected immigrant professionals in abroad is the present research. The well prepared questionnaire with Likert scales was electronically administered by the researcher to immigrant professionals in the present research not only to assess their attitudinal status towards gaining knowledge through broadcast and digital media but also to assess the effectiveness of usage of these media towards acculturation in professional and cultural contexts. The professional participants opined that gaining knowledge on acculturation through digital media was simple, stimulating and successful. They also opined that gaining knowledge on acculturation through digital media was the suitable, supportive and sustaining process. In the case of assessment of acculturation in professional contexts, it was perceived that the digital media were useful not only in knowing the norms, policies, cultures and professional goals but also in socializing them in professional establishments. As far as the assessment in cultural contexts was concerned, it was perceived that the broadcast media were useful not only in knowing the cultural elements, cultural pattern, cultural values and communicative processes but also in having social interaction.

1. Tsung-chi Kenny Hsu, August E.Grant and Wei-wei Huang. “The influence of social networks on the acculturation behavior of foreign students”. Connections. Volume 16. Issue 1& 2 (1993) : 23-36
2. Shylaja, T. “Appraisal of impact of mixed media communication method in awareness generation among urban women”. Human Rights International Research Journal.   Volume 6. Issue 1 (2018):31-35
3. Laleye Ademiotan Moriyike, Onasanya Samuel Adenubi, Ogunfunmilakin Bright. “Influence of social networking sites on lifestyles, acculturation and self-esteem of university students on Ondo State of Nigeria”. New Media and Mass Communication. Volume 13 (2013):17-26.
4. Morrison, E.W. “Longitudinal study of the effects of information seeking on newcomer-socialization”. Journal of Applied Psychology. Volume 78(1993):173-183.
5. Shylaja, T. “Appraisal of new and social media leverage on acculturation of theological students”. Proceedings of International Conference on Acculturation in the works of millennium. (2018). VVV College for women. Virudhunagar. India.
6. Keshishian, F. “Acculturation, communication and the US mass media: The experience of Iranian immigrants”. The Howard Journal of Communication. Volume 11(2000) :     93-106
7. Lee, W. Tse, D. “Changing media consumption in a new home : Acculturation patterns among Hong Kong immigrants to Canada”. Journal of Advertising. Volume 13 Issue 1 (1994): 57- 69.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details