International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MARKETING STRATEGIES AND PROBLEMS OF SELECTED PROCESSED VEGETARIAN FOOD PRODUCTS MANUFACTURERS – A CASE STUDY OF RAMANAGAR DISTRICT, KARNATAKA STATE, INDIA.

    2 Author(s):  PRAMOD UDUPA. B, DR. B. HIRIYAPPA

Vol -  8, Issue- 5 ,         Page(s) : 141 - 152  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Marketing strategies include product strategies, pricing strategies, promotional strategies and place strategies. Effective and efficient marketing strategies will lead to the creation and enhancement of perceived value of consumers for the product and services of company. The product strategies will help in creation of consumer value and satisfaction. Promotion strategies help in communicating value for consumer in goods and services. Place strategies help the marketing companies in delivery value to the consumers and pricing strategies will not only help in creation of value for consumer goods and services, but also they assist in acquiring the value.

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