International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 1267    Submit Your Rating     Cite This   Download        Certificate

MARKETING STRATEGIES AND PROBLEMS OF SELECTED PROCESSED VEGETARIAN FOOD PRODUCTS MANUFACTURERS – A CASE STUDY OF RAMANAGAR DISTRICT, KARNATAKA STATE, INDIA.

    2 Author(s):  PRAMOD UDUPA. B, DR. B. HIRIYAPPA

Vol -  8, Issue- 5 ,         Page(s) : 141 - 152  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Marketing strategies include product strategies, pricing strategies, promotional strategies and place strategies. Effective and efficient marketing strategies will lead to the creation and enhancement of perceived value of consumers for the product and services of company. The product strategies will help in creation of consumer value and satisfaction. Promotion strategies help in communicating value for consumer in goods and services. Place strategies help the marketing companies in delivery value to the consumers and pricing strategies will not only help in creation of value for consumer goods and services, but also they assist in acquiring the value.

Porter’s “generic strategies: an exploratory study “Publication: Journal of Business Strategies, 2007.
2. Banker, Michael (2008), “The Strategic Marketing Plan Audit”, Cambridge Strategy Publications.
3. Fraser, J.A(2004) A return to basics at Kellogg. MIT Sloan Management Review 45(4),pp.27-30.
4. Scitovsky, Tibor (1945), “Some consequences of the Habit of Judging Quality by Price,” Review of Economic Studies, 12(@),pp.100-102.
5. Erickson, Gary M and Jojansson, Johny K (1985). “The Role of price in Multi-Attribute Products Evaluvations,”Journal of Consumer Research,12(3), 195-99.
6. Kotler,p(2002), Marketing Management. Prentice-Hall publication.
7. Schultz, Don. E, (2004), “A clean Brand Slate”, Marketing Management; September/October, Vol.13,Issue 5,pp.10-11
8. Mariola Palazon-vidal and Elena Delgado-Ballester, “A New Approach of Consumer’s Sales Promotion Based on Benefits,” University of Murcia (Spain).
9. More, D.M. ‘Studies on unfermented beverages of Jamun and Karonda’,Department of horticulture, College of Agriculture, Dr. Balasaheb Sawant Konkan Krishi Vidyapeeth, Dapoli, Dist. Ratnagiri, 2005.
10. Chatterjee Indrajeet, Food processing industry has bright prospects www.navhindtimes.com

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details