International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 97    Submit Your Rating     Cite This   Download        Certificate

ROLE OF BUSINESS INTELLIGENCE IN EMERGING MARKET - A CASE STUDY OF INDIAN RETAILING INDUSTRY

    1 Author(s):  DR. G. CHINA BABU

Vol -  8, Issue- 3 ,         Page(s) : 194 - 207  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Business Intelligence over the past decade has received tremendous importance in the marketing domain. Marketers are seemingly looking beyond the traditional tools of gathering data and interpreting it to formulate and implement their marketing plans. They are factoring in data on market dynamics like competition, regulatory compliances, technology advancements, consumer behavior habits etc to design their products and target their customer, thus leading to a tremendous increase and impetus in data gathering and analysis. Corporations now-a-days are flooded with humungous data about customers, competitors, clients etc and paradoxically not able to make sense of these data.

1) Anderson, Norman H. (1981). Foundations of Information Integration Theory, New York: Academic Press.
2) Barry Berman and Joel R. Evans (2005) “Retailing Management – A Strategic approach”. Prentice-Hall of India Pvt. Ltd, New Delhi.
3) Bolloju, N & Khalifa, M. & Turban, E. (2002) “Integrating Knowledge Management into Enterprise”.
4) Campbell, A.J., 2003. Creating customer knowledge competence: managing customer relationship management programs strategically. Industrial Marketing Management 32 (5), 375–383.
5) Charles Denn (2005)Objects of Desire Consumer Behaviour in Shopping Centre Choices, PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N. Y. 10010.
6) David Loshin - Business intelligence: the savvy manager's guide, getting onboard with Emerging IT.
7) Day, G.S., 2000. Managing marketing relationships. Journal of the Academy of Marketing Science 28 (1), 24–30.
8) Dick Chase (2001) 'Business Intelligence', Business Intelligence: With or Without the E, Vol.1.
9) Frasquet, M., Gil, I., Molla, A., 2001. Shopping-center selection modeling: a segmentation approach. International Review of Retail, Distribution and Consumer Research 11 (1), 23–39.
10) Gerge H. Lucas, Robert P.Bush and Larry G.Gresham (1997) “Retailing”, Chennai all India publishers & Distributer.
11) IBM Global Business Intelligence Solutions (2006) “Knowledge management – overview”.
12) Jayanthi Ranjan (2008) 'Business justification with business intelligence', Business Intelligence and Corporate Strategy, Vol. 1, No. 1, pp. 464-465.
13) Knowledge'. Insi John Desmond (2003) “Consumer Behavior” Palgrave Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010.
14) Mason, J.B., Mayer, M.L., 1990. Modern Retailing Theory and Practice. Richard D. Irwin, Inc.
15) Mitra SN (2007) “Retail Management”. Pointer Publisher.
16) Netezza (2004) 'Business Intelligence in a Real-Time World', White Paper, Vol. 1, No. 1, pp. 1-2.
17) Philip Kotler and Kevin Keller (2008) “Marketing Management”. (13th Edition) Prentice Hall of India Pvt Ltd, New Delhi.
18) Richard Comb & assoc. Competitive Intelligence Handbook - Grolier Scarecrow Press, 1992.
19) Romilly Jones (2005) “Retailing Secrets, Tips and Techniques”, Published by Martin Books Pty Ltd.
20) Rosemary; Rafiq, Mohammed Varley (2003) “Principles of Retail Management”.
21) Shaun McCarthy (2009) 'Business Intelligence versus Knowledge Management-Inside
22) Sun (2005) 'Business Intelligence and Data Warehousing', Transform raw data into business results, Vol. 1, No. 1, p. 1.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details