International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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REGULATORY FRAMEWORK AND GUIDELINES PERTAINING TO SOCIAL MEDIA USAGE AND CONSUMER PROTECTION MECHANISM IN INDIA

    3 Author(s):  DR. ABDULLAH, DR. SADAF SIRAJ, MR. FAHEEM AHMED

Vol -  9, Issue- 1 ,         Page(s) : 66 - 82  (2018 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Over the last two decades, with the advent of social media and Web 2.0 technologies, consumers are turning away from traditional communication channelssuch as press, radio, television. Today, customers can increasingly participate as co-creators and multipliers of brand messages, which enables viral effects and creates opportunities for word of- mouth marketing.So, it is imperative to discuss the legal framework and provisions of social media usage. Thus, the present research paper aims to discuss and analyze the legal/legislative regulatory measures of social media usage/advertising to consumers in India. The paper develops a conceptual framework which will be of interest to policy makers, marketing managers and academicians who seek to integrate a comprehensive, actionable brand management model in social media maximizing growth potential and safeguarding the rights of online consumers in social media.

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