International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 70    Submit Your Rating     Cite This   Download        Certificate

EDUCATIONAL IMPACT ON ONLINE SHOPPING AND CONSUMER BEHAVIOR

    2 Author(s):  DR. M. KAMARAJ , POULOMI DEB

Vol -  8, Issue- 2 ,         Page(s) : 127 - 132  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The interdependent world is succeeding in the modern civilizational development along with spectacular performances in different sectors such as, science and technology, space, agriculture, pharmaceuticals, oceanography so on. One of the becoming development made by tireless efforts by human kind is none other than communication revolution. When Abraham Lincoln was dead, it took 4 days for the information to reach all the corners of the globe. But on the present technocratic era, with the advent of social networking sites, information and technology is reaching zenith and good heights.

  1. Murdoch, R. (2005) Speech to the American Society of Newspaper editors, 13 April. Available online at www.newscorp.com.
  2. National Statistics (2005) National Statistics Omnibus Survey - Internet access section, May, www.statistics.gov.uk.
  3. New Media Age (2005) Personal Lender, Dominic Dudley, 18 August.
  4. Nunes, P., Kambil, A. and Wilson, D. (2000) The all in one market, Harvard Business Review, May-June, 2-3.
  5. Porter, M. (1980) Competitive Strategy. Free Press, New York.
  6. Porter, M. (2001) Strategy and the Internet, Harvard Business Review, March, 62-78.
  7. Rayport, J. and Sviokla, J. (1996) Exploiting the virtual value-chain, McKinsey Quarterly, No. 1, 20-32.
  8. Robinson, P., Faris, C. and Wind, Y. (1967) Industrial Buying and Creative Marketing. Allyn and Bacon, Boston.
  9. Sarkar, M., Butler, B. and Steinfield, C. (1996) Intermediaries and cybermediaries. A continuing role for mediating players in the electronic marketplace, Journal of Computer Mediated Communication, issue 1.
  10. Seybold, P. and Marshak, R. (2001) The Customer Revolution. Crown Business, New York.
  11. Styler, A. (2001) Understanding buyer behaviour in the 21st century, Admap, September, 23-6.
  12. Thomas, J. and Sullivan, U. (2005) Managing marketing communications with multichannel customers, Journal of Marketing, 69 (October), 239-51.
  13. Timmers, P. (1999) Electronic Commerce Strategies and Models for Business-to-Business Trading. Wiley, Chichester.
  14. Venkatraman, N. (2000) Five steps to a dot-com strategy: how to find your footing on the web, Sloan Management Review, Spring, 15-28.
  15. Wodtke, C. (2002) Information Architecture: Blueprints for the Web. New Riders, IN.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details