International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS PARAG AND SANCHI DAIRY PRODUCT

    2 Author(s):  KALPANA VERMA, DR. ASHOK SONI

Vol -  8, Issue- 12 ,         Page(s) : 67 - 71  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Parag and Sanchi both are the most important traditional dairy products in India and it provide essential protein to our daily life. Consumer buying behaviour can be defined as the behaviour that consumers are searching for purchasing, using evaluating and disposing products and services that they expect will satisfy consumer needs and wants.

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