1. Globalisation & Rural Development (G.Palanithurai, R.Ramesh)
2. Rural Marketing – Text and Cases (C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan)
3. Rural Marketing – Targeting the Non-urban Consumer (Sanal Kumar Velayudhan)
4. https://ecommons.cornell.edu/handle/1813/3951
5. https://unstats.un.org/unsd/trade/events/2016/
6. zgs.zrc-sazu.si/Portals/8/Geografski.../vestnik-84-1-lampic-mrak
7. https://hbr.org/2010/12/marketing-to-rural-china
8.http://www.businessinsider.in
9. www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/datasets/businessdemography
10. https://medium.com/usda-result