International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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FACTORS INFLUENCING THE PURCHASE OF ORGANIC PRODUCTS: A PILOT STUDY USING GARRETT’S RANKING TECHNIQUE WITH REFERENCE TO ERODE DISTRICT

    1 Author(s):  DR. R. ANGAYARKANNI

Vol -  8, Issue- 1 ,         Page(s) : 126 - 134  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Organic product and organic farming become a pop issue in today’s society. It is gaining importance day by day due to increasing awareness about environment and health.People begin to concern, which kind of food is good for their family and which farming method is good for their environment.Identifying such foods can be a daunting task hence it is necessary to understand the importance of organic foods. Organic products are cultivated under a procedure of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. They do not contain any artificial flavors, colors, preservatives, or pesticides.

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