International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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FACTORIAL ANALYSIS OF GROWTH OF ONLINE RETAIL AND STUDY OF ONLINE BUYING BEHAVIOUR OF CONSUMERS IN NAGPUR REGION (CITY).

    2 Author(s):  SHRAVAN CHANDAK, PRITAMBHADADE

Vol -  8, Issue- 11 ,         Page(s) : 91 - 103  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Our country is at the cusp of digital revolution. Every aspect of business, starting right from small scale production to delivery of specialized services, computing technology and internet are playing a vital role in the way business is done. Earlier this technological change was only limited to technological projects and big businesses but with the penetration of internet technology in every corner of country it has changed the complete business landscape right from banking transactions, online trading platforms, booking flight tickets, reservation in hotels, purchasing consumer goods, residential and commercial properties, ordering food and almost everything.

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